DermaVeen is not only free from common irritants, it is formulated with 100% natural finely milled oat from the Avena Sativa plant - known as Colloidal Oatmeal. Offering a host of dermatological benefits, Colloidal Oatmeal is scientifically proven to help: - Hydrate. - Fight dryness. - Restore the protective barrier. - Soothe skin prone to itch & irritation. DermaVeen Extra Hydration Intensive Moisturising Lotion is fortified with extra Colloidal Oatmeal to lock in moisture & intensely nourish extra dry & sensitive skin. This rich lotion forms a protective moisture layer, while deeply replenishing the skin to restore resilience & smoothness. - Restores and protects your skin's ability to retain vital moisture without feeling greasy. - Provides intense hydration to leave skin soft, smooth & supple. Deeply Nourishes Deelply Nourishes Locks in Moisture